Proactive Preparation: If possible, prepare for a crisis before it occurs! Early crisis preparedness can often prevent a crisis from happening in the first place. Even if a crisis does occur, being prepared in advance can significantly shorten response times, enhance response efficiency, reduce the duration of the crisis, and maximize the likelihood of resolving it in favor of the organization. We always prefer to guide our clients before a crisis occurs and develop a comprehensive "containment" plan to achieve these exact outcomes.
 

Avoiding Mistakes in an Ongoing Crisis: The best advice if a crisis has already occurred or is imminent is to avoid mistakes. Don't panic, don't make hasty decisions, and don't take independent steps that could worsen the situation and make resolving the crisis more difficult. The speed and efficiency of the response are critical. Immediately consult a crisis management expert (not just a generic lawyer, consultant, or PR professional, however skilled they may be in their fields). Crisis management is a real battle – there is no room for errors.
 

"Fog of War": The crisis manager is the supreme commander, the "strategist," who (and not the CEO or board of directors) leads the battle (in full cooperation with various management levels, of course). Avoid disseminating unnecessary information to those who don't need to know ("on a need-to-know basis"). Additional parties don't need to be aware that the organization is in or about to enter a crisis, its nature, and how you intend to act. They don't need to know who the chosen expert is for managing your crisis and certainly not the planned course of action. In crisis management, limited, strategic (sometimes distorted or misleading, even through third parties unaware of being used for this purpose) information is disseminated, all to aid in achieving the objectives.
 

Utilizing a Unique Toolkit: A true crisis management expert is not limited to the means familiar to you from your regular business environment. They will not automatically (and certainly not exclusively) recommend a legal campaign or a media blitz (especially not for self-publicity at your expense). These means (especially due to the difficulty in predicting their consequences and outcomes) are usually among the last to be used in crisis management. Effective crisis management will often lead to avoiding legal proceedings or at least resolving the crisis long before it reaches the courts. Remember: One of your campaign's goals is a quick resolution ("knock-out") and not getting dragged into a "war of attrition" that will wear you down along with your opponent.
 

Extensive Experience in Crisis Management: Our organization has years of proven experience in crisis management. We offer our clients a wide array of unique technological means, leading experts, and consultants in various fields (including in computer and forensic cyber, investigations and operations, psychology, psychiatry, and more). We conduct legal proceedings as necessary and as an integral part of crisis management - both independently and in collaboration with leading law firms in Israel and around the world (our organization has branches and contacts in about 75 countries worldwide, including those that do not have diplomatic relations with Israel). We provide global solutions for our clients, managing crises in multiple countries simultaneously as needed.